Senior Vice President, St. Jude Children’s Research Hospital/ALSAC

SENIOR VICE PRESIDENT, ST. JUDE CHILDREN’S RESEARCH HOSPITAL/ALSAC, MEMPHIS, TN 

Provided strategic leadership for one of the largest pediatric healthcare nonprofit organizations in the nation, working collaboratively across the enterprise to translate CEO and Board priorities into actionable tactics to help drive $2.5B+ in annual revenue from sustainers, corporate partnerships, major gifts, events and all forms of omni-channel marketing.  Served as a key thought leader on the transformation of the organization that included restructuring the field offices to expand relational giving.  Led initiatives to leverage St. Jude’s brand equity, data, and storytelling to scale and optimize revenue growth.  Had direct P&L responsibility for $1.3B in annual direct marketing revenue, including mail, DRTV, digital, gaming and monthly sustainers.