Social Media Marketing

Utilizing both in-house talent and Lexington-based firm Bullhorn Creative, our team implemented UK Markey Cancer Foundation’s first ever social media marketing and fundraising programs including participating in the Bluegrass Community Foundation’s Good Giving Guide, and Amazon Smile campaigns.  Among the new web-driven giving platforms we created were individual donor pages, a more robust memorial giving page and the Cathy Wolterman Coop Patient Support Fund.

It was a great privilege to collaborate with Radiation Oncologist and well-known Ironman triathlete, Dr. Jonathan Feddock, on his philanthropic start-up “Ironcology.net”.  This unique project combined crowdfunding with community engagement resulting in seven-figure matching funds from UK Healthcare for a new brachytherapy treatment facility.  It continues to generate revenue and positive publicity for Markey Cancer Center and is expanding to include a two-day major community event this year.