Led the transformation of Stand Up To Cancer through building a scalable, sustainable revenue model and leveraging the brand to advance innovative initiatives across broad constituency groups. Collaborated with teams and key stakeholders to draft and launch a comprehensive strategic roadmap for the organization. Expanded corporate partner engagements, peer to peer fundraising and created new omni-channel fundraising campaigns. Increased monthly donors by over 225% YOY and tripled the number of active donors. Delivered the highest ROI biennial telecast revenue in the organization’s history in show that aired across 50+ major network and streaming channels.
Innovative philanthropy executive with over 25 years of experience transforming brands and accelerating return on investment through collaborative leadership, data-driven decision making and mission-driven team building. Seasoned relationship-builder with experience engaging boards, affiliates, corporate and healthcare executives, celebrity influencers, researchers, scientists and diverse stakeholder groups.
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